Today, modernizing the marketing & sales approach of your business is critical to revenue growth. As a marketer with 25 years of experience I can tell you the way businesses design communications and customer acquisition campaigns has changed dramatically the past 5 years.

SQ Magazine reported recently that companies implementing marketing workflow automations saw a 77% increase in conversion rates. That is exactly why I’m providing this review of Go High Level (GHL) and 5 examples for how to leverage this tool for marketing & sales growth in your business.

Having advised more than 500 CEOs, small business owners, and startup founders over the past 5+ years, I can tell you that advertising costs have gone up by a lot. The chart below shows approximately a 40% increase in the cost of acquiring a customer from digital advertising platforms over the past 10 years.

TikTok ad costs have doubled mostly due to it’s rapidly growth in popularity since launching in the US market in 2020. Google and YouTube customer acquisition costs have started to decline slightly in 2026, mostly due to the increasing competition from AI search platforms such as ChatGPT, Perplexity, Microsoft Copilot, and so on.

*Cost per acquisition (CPA) numbers in the above chart are based on estimates of available public data per platform.

However, there are several amazing marketing tools called “all-in-one CRMs” that can provide all of your marketing & sales technology needs connected in one platform. Instead of doing only one or a few things such as tools like Mailchimp, an all-in-one CRM will facilitate 100% of you marketing functions.

These tools provide exceptional customer support, allow you to utilize AI for copywriting, graphic design, chat support, and automations for lead generation. They can be setup to automate much of your processes, connect to your ad platforms for easy campaign launch and monitoring, accelerate appointment booking, increase meeting show-up rates, scale sales conversions, provide better sales funnel optimization, and track all of your key performance indicators.

One very important nugget to understand is that it’s not the 80s and 90s anymore. There is more than 1 way to contact a lead and their is more than 1 way for a lead to prefer to communicate.

For instance, here is a chart based on survey data from the past 30 years by YouGov shows this dramatic change in the number of options for customers to prefer to be contacted and what their preferences current are today compared to the past 30 years. all-in-one CRMs allow us to launch robust outreach campaigns that can reach new customers in all of these places whether it’s during work or leisure time.

Based on this grouping, you can see that contact by phone was almost 100% of the customer preference in 1996. Email peaked at about 25% in 2015. However, you can also see that website chat and text message (SMS) are both approximately 10% of the preference followed by social media platforms in the 5% range. As a marketer and sales person, being in front of the customer in multiple places is crucial to maximizing customer acquisition outcomes.

The past 10 years, I’ve used several all-in-one CRMs to scale marketing & sales efforts at both large corporations and small to midsize companies. The marketing tools I’ve used most are Salesforce, HubSpot and Go High Level.

Overall, I’ve found Salesforce to be very expensive, more difficult to use, and designed for larger corporations rather than SMBs. Although HubSpot is an amazing marketing tool and a near competitor for Go High Level, once you go beyond the limited cheap starter package - monthly costs can quickly go into the $10k to $20k per year price range with all of the many add-ons.

Both HubSpot and Go High Level are much easier to use, however, Go High Level is $97 per month and provides the same capabilities for marketing & sales. I will say that HubSpot does have better analytics, but once you get running HubSpot will easily become a $1k per month cost for even a small business.

In terms of all of the capabilities that are included with using GHL, here are all of the types of individual tools you would have to pay for per month (and login to separately) to provide all of the features that are included with GHL.

Go High Level has their own in-house solution for most of these features and they work great. GHL has been in business for more than 8 years is based in the United States and they provide exceptional one-on-one live video call onboarding and 24/7/365 live video call support.

You can learn more about Go High Level and their 50% discount off (less than $50 per month) CLICK HERE

Whether you are a manufacturer, professional service provider, retailer, or other type of SMB, here are 5 ways you can utilize this 360-marketing tool to grow your business.

In terms of traditional CRM features for marketing & sales teams, GHL allows you to import all of your contacts, add additional details, filter and segment your audiences in as many different flavors as you need.

Furthermore, you can create and customize your pipeline for tracking leads. For instances, you could track visual progress within the app from prospect to qualified lead to appointment booked to meeting attended to sales closed for instance (at a basic level).

Pipelines are fully customizable based on your unique sales funnel and you can setup automations so that it will track the progression of leads through your funnel automatically, rather than you having to manually update every progression per lead.

Using GHL, you’re also able to connect existing email addresses and text messaging or create new email and phone numbers to utilize in your outreach. GHL also allows you to add web chat to your website(s) or landing pages, as well as connect messaging with Facebook Messenger, Instagram DM, and WhatsApp. Whether you have a marketing manager or not, GHL tech support is always available to help guide you, as well as access to a full library of video how-to tutorials.

You’re able to setup AI generated responses and automations, so that you can engage leads automatically 24/7/365 while you are working or sleeping - assuring that you are moving leads through your sales pipeline warming them up for a conversation when they become an opportunity.

Building a website with Go High Level is fairly easy for beginners. If you need help, live video call support is available. The template library withing GHL provides hundreds of templates to choose form based on the type of business you have (per the provide screen image below). Hosting for your website(s) and unlimited number of landing pages is also included with your monthly plan.

Website hosting is also included with your monthly subscription. If you have a WordPress site or would prefer to have a WordPress site built for you and hosted with GHL, this can be done at an additional cost.

Landing pages are also made easy with using GHL. You can make an unlimited number of landing pages added to your existing domain name. Whether you are a retailer looking for shoppers, an auto shop looking for service appointments, launching a webinar, or scheduling 1-on-1 appointments - there is a template you can utilize. Also, building a template from scratch is almost as easy.

Here are a few landing quick template examples.

When thinking about marketing & sales funnel building, usually the goal is either building brand awareness, generating leads (and nurturing), appointment bookings, sales orders or customer acquisition - OR all of the above.

The top of your marketing & sales funnel (Capture) is where all initial sources of traffic come into your ecosystem and get their first impressions of your brand, messaging, key themes, and value proposition. These activities are things like search, display ads in social media, traffic from website ad clicks, cold calls and emails, and the like.

The middle of your funnel (Nurture) is where interested customers begin to engage with your brand and communications - some turning into qualified leads. These activities are things like phone conversations, email replies, text and web chat messages, etc.

The bottom of your funnel (Close) is where you convert these leads into orders placed, appointments booked, webinar registrations, and so on.

Today, it’s harder to get a customer action from one contact like it might have been with older generations and purchasing habits. There is a period of evaluation, nurturing, social credibility, and gaining trust that needs to happen before the customer takes action. This is why workflow automations are so valuable.

This can happen fast, but typically it takes some warmup time. Many marketers estimate that 5% to 10% of the target audience will take action right away, whereas the other 90% to 95% will require a nurture campaign before taking action over time.

A workflow automation is basically a connected communications campaign that nurtures your leads until you’ve built enough trust for them to take action on replying, booking a meeting, or buying a product for example.

Workflow automations can be made within minutes in a very simple format or you can spend an hour designing a very complex and methodical workflow for long duration, large scale campaign.

These are called workflows rather than email automations, because you can include many different elements to your campaign. Not just email. Things like text messaging/SMS, Instagram DM, Facebook Messenger, WhatsApp, voicemail messages, auto dial phone calls, video content, and more.

You can also set delays, add notifications when leads take action, send reminders, and segment workflow pathways based on the audience. Again, this can be a one layer bulk email send or an intricate communications campaign with 20 elements over a 30 day or longer time period.

So, from website build to connecting your platforms to GHL and creating landing pages and integrated workflow automations - utilizing this modern marketing strategy should both increase your conversion rates and reduce your customer acquisition cost over time.

Creating content for social media can be time-consuming and organic social traction can take time to make a large impact. Tools like GHL empower you to be able to create, schedule, and post better content, more often and at scale across all of the most relevant platforms.

GHL makes it easy to securely connect your Facebook, Instagram, Threads, X (formerly Twitter), LinkedIn, TikTok, Pinterest, YouTube, and/or your Google My Business account. You can quickly create posts within the GHL social planner without having to login to any of these platforms separately.

Using an all-in-one CRM can accelerate the trajectory of your brand building and customer acquisition. For social media marketers, it helps you integrate your creative process, provides AI for copywriting and graphic design elements, and has a robust social media planner. The social media planner allows you to quickly schedule a years worth of content across multiple platforms via a bulk upload or manually adding each post to the calendar if preferred.

Whether you are the only marketer in the business or you have a distributed team of 5 users, they all can utilize this tool to implement your modern day 360 digital marketing strategy.

For paid digital advertising campaigns, it’s easy to connect all of your Facebook, Instagram, LinkedIn, TikTok and Google Ads campaigns to your GHL app and manage them from one place. You will be able to easily utilize AI within GHL to create messaging and ad images, build your ad campaign(s), launch and then monitor the analytics - all from within app.

Overall, GHL can be both your marketing tech hub and content creation tool for all aspects of implementing your marketing strategy. Create the best messaging and visuals for your emails, text & chat, social media posts, and digital advertising campaigns to capture, nurture, and convert new customers.

You can create copy on the fly with an easy to use AI content creation tool. You just need to select the "context”, the “title”, provide a brief description, add any keywords, select the “writing tone”, and the number of variations you’d like the AI to create and you’re on your way to building a best-in-class digital ad, email message or social media post.

The process is similar for graphic design when utilizing the AI to create or edit your image assets for your campaign.

For $97 per month, there is no better 360-marketing tech stack solution that even comes close - and this month you can even get it for less than $50 per month for the next 3 months. This includes a live 1on1 onboarding, editable template options for your website and landing page solutions, and the 24/7/365 live 1on1 customer support. To learn more, CLICK THE LINK.